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JV to open two spaces at the Brera Design District, Milan.

JVstudio: Dedicated exclusively to professionals opens on March 30th in Via Statuto 21
JVstore: Retail Space dedicated to the public and will open in May in Corso Garibaldi 81

Jannelli & Volpi starts a new revolution in Milan: on its 60th anniversary (1961-2021) it inaugurates two new spaces in the heart of the Brera design district in Milan.
The Italian company therefore gives life to a strategy planned in recent years, which completely renews its vision to devote attention, with two agile and targeted spaces, to professionals and the public. The Via Melzo space closes in June for a radical transformation.

The first to open, on March 30, 2021, is JVstudio: a space designed to welcome professionals, located in Via Statuto 21 with two windows on the street.
An open space that welcomes, mostly by appointment, the design needs of architects, designers and realities that move mainly in the contract sector, supporting large-scale projects with dedicated staff, customized technical advice, support for the design and application of wallcoverings.
The interior design project is created by Studio 98, curated by Clara Bona together with Guia Bartolozzi, who redesigned the spaces and chose the wallcoverings that decorate the JVstudio: showcasing the CO.DE Brand by Jannelli brand, ArmaniCasa Exclusive Wallcoverings Collection and other JV collections.

The basic design choice revolves around the variety of wallcoverings on display, which highlight some of the supports in the range. These give the space a strong personality with a chromatic imprint, decorate the walls and serve as inspiration for the realization of projects. Over time, they will become modules suitable for testing and experimenting future collections.

The space, of approximately 150 m2 in total, is distributed over three levels.

On the ground floor - dedicated to hospitality - there is a large table in the center as well as furniture modules on the sides that house wallcoverings and samples, as well as two digital LED touch platforms for viewing the collections and configuring the environments.
The above mezzanine is used to host the one-to-one consultancy meetings, and, on the -1 floor, there are different wallcoverings proposals including collection catalogs archive.

The Furniture Designed by Studio 98 are: the large white table located at the entrance to the JVstudio and some modules lacquered in shades of pink-terracotta, made to measure, which house the collections of the CO.DE.
In addition, the JV Studio features the furnishing elements designed by Matteo Ragni Studio for JVlounge, an exhibition format already widespread nationally and internationally.

The common thread - with the JVstore space that will open in May in Corso Garibaldi 81 - is the red floor, a strong color that gives character to the two places so strongly connected. There are other traits that the two spaces have in common: the use of the digital consultation of the JV catalog through the JVTradeNet tool (innovation award at SMAU 2020) alongside the paper catalogs, in addition to the display of wallcoverings on the flag-modules.

JVstudio features the entire Jannelli&Volpi range:
JV Italian Design, JWall, JV License (Marimekko, MC Escher, Composition - A tribute to Kandinsky, Leonardo), Sirpi, the two licenses with the fashion houses - ArmaniCasa Exclusive Wallcoverings Collection and MissoniHome Wallcoverings and CO.DE Contemporary Design by Jannelli.


Photo credit: Alessandro Gentile



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