On its 65th anniversary, Jannelli&Volpi presents JVcircle, the exhibition concept connecting the brand’s three main touchpoints during Milan Design Week 2026: Salone del Mobile, JVstore and JVstudio.

At the heart of the project is the circular installation at Salone del Mobile, an immersive space that encapsulates the company’s identity, values and creative vision. Here, visitors are guided through a journey of moodboards and video content that расскаunt the origin and development of the collections.

The concept also extends into the city. At JVstore, JVcircle takes shape through three circular structures acting as satellites of the fair installation, offering an immersive experience into the brand’s world. At JVstudio, the project is reinterpreted in the windows, creating a direct dialogue with the urban space and strengthening the connection with the Salone.

The new collections take center stage within JVcircle: JV 604 Penelope, a tribute to textile materiality and craftsmanship; JV 106 Amazzonia, inspired by the evocative power of nature; and AltaGamma Zen, combining Japanese aesthetics with contemporary three-dimensional textures.

The brand’s presence in the city is enriched by a series of collaborations and installations, including the project “Materia in Due Atti” by Dainelli Studio with Status Contract for the INTERNI exhibition-event, and “La Casa di Partenope” by DSIGNINCMILANO. At JVstudio, the outdoor area is transformed into a relaxing lounge space thanks to the collaboration with Livintwist, featuring Belvedere chaise longues designed by Matteo Ragni and upholstered with Jannelli&Volpi fabrics—an invitation to experience the space as a design oasis within the urban context.

Also featured is JV x Angelina MADE IN ITALY, a special collaboration bringing Jannelli&Volpi’s decorative patterns into everyday objects, creating a dialogue between design and coffee culture.